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With AI, strategic customer segmentation is even more important and geoTribes is helping to realise its full potential
Summary RDA, the company behind the geoTribes Platform, has been supplying enterprise segmentation for more than fifteen years. Its work spans the standard 15-level geoTribes architecture (the segmentation structure), custom architectures built to individual client briefs and a framework (the technical infrastructure) that allows segmentations built by in-house teams, research… Read More
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Synthetic Personas: How AI is Realising the Full Potential of Consumer Segmentation
Segment-grounded synthetic personas deliver integration, analysis and activation while eliminating the need for humans to build detailed segment knowledge. Reading time: 8 mins Summary Agentic research using synthetic personas is poised to have a significant role in the consumer research ecosystem. It is not a replacement for primary research. It’s… Read More
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Why One Nation Is Polling at 25%: Mimetic Theory and Australian Immigration Politics as Revealed by Claude Opus Analysis and geoTribes Segmentation
Reading time: 15-18 minutes | Audience: Political and corporate strategists, market researchers, consumer insight analysts, campaign planners Summary One Nation’s primary vote has surged to 25-27% (January-February 2026). One Nation campaigns explicitly on reducing immigration, so its rise correlates directly with increasing anti-immigrant sentiment. The question this analysis addresses is… Read More
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Applying Behavioural Science Through AI with geoTribes: Localisation, Context and Activation
Reading time: 10 minutes | Audience: Consumer analysts applying behavioural science through AI Summary Claude Opus contains 130+ behavioural science frameworks applicable to consumer decision-making. Applied without segment data, the theory remains generic. The geoTribes Intelligence MCP provides localisation – grounding behavioural theory in empirical data for 15 defined Australian… Read More
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Benchmark customer segments across 700+ Human Insights measures in minutes
Ever wondered how your customer segments compare to the broader population on motivations, lifestyle, or media habits? We’ve just released Extended Database Profiling – a capability that benchmarks your customer segments across 700+ Human Insights measures and delivers results in a format designed for both traditional analysis and AI exploration. Read More
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2025 Motor Vehicles Update: Mapping Australia’s Changing Market
Australia’s motor vehicle market is changing rapidly, with electric vehicles and SUVs rising in popularity, while sedans and wagons continuing to fall out of favour with consumers. To capture these trends, we have updated our motor vehicle propensity data pack by applying advanced statistical techniques and machine learning to the… Read More
