New in geoTribes Quick Append
Ever wondered how your customer segments compare to the broader population on motivations, lifestyle, or media habits? We’ve just released Extended Database Profiling – a capability that benchmarks your customer segments across 700+ Human Insights measures and delivers results in a format designed for both traditional analysis and AI exploration.
Upload a sanitised sample of your customers, select your Human Insights data categories, and get a comprehensive profiling package in under five minutes – including an Excel report, an AI-Ready Profile, and market base counts for opportunity sizing. The report shows how your customer base indexes against population benchmarks, plus detailed profiles of any segments or buyer groups you define. The AI-Ready Profile is optimised for uploading directly into AI tools like Claude or ChatGPT.
Why We Built This
The Quick Append portal contains rich data about human behaviour – motivations, lifestyles, financial capacity, media consumption and our own geoTribes and geoSmart segments. We’d been thinking about how to make this data more accessible for both traditional analysis and the emerging AI use cases we were seeing.
At the same time, clients have been asking for faster ways to profile their customer segments, often in situations where they don’t have resources to append and build profiles themselves. Meanwhile, tools like ChatGPT and Claude are becoming genuinely useful for analysing customer data. It seemed worth creating an output format that could serve both purposes.
There is also a practical advantage to this approach. Since clients get a standalone file they control entirely, there’s no integration work or data security approvals to navigate. It keeps things simple from a governance perspective.
How Extended Database Profiling Works
What You Get
A comprehensive profiling package with three components:
- Excel Profile Report: Contains two types of analysis –
- Overall database benchmarking: Your entire customer file (up to 20,000 records) indexed against national or state-level population baselines. This shows you where your customer base over-indexes or under-indexes across measures.
- Custom segment profiles: Detailed profiles for up to 15 segments or buyer groups you define. Each segment shows average values across the same measures, letting you compare segments to each other, to your overall customer base, and to a national population benchmark.
- AI-Ready Profile: A TAB delimited text file containing your complete profiling data with pre-written analysis prompts embedded at the top. This file is formatted for direct upload into large language model interfaces (Claude Projects, ChatGPT, or similar tools), allowing you to immediately query your customer insights conversationally without manual prompt engineering.
- Market Base Counts: A spreadsheet containing population counts for all geoTribes and geoSmart segments at National and State levels, enabling market opportunity sizing and addressable market calculations based on your profiling insights.
The profiling measures in the Excel Profile Report and AI-Ready Profile spans
- geoSmart and geoTribes segments & dimensions
- Up to 700+ Human Insights measures covering motivational mindsets, lifestyle interests, financial indicators, demographics, media consumption patterns and more.
The Process
- Prepare your data file: Create a tab-delimited text file with up to 20,000 records randomly selected from your customer base (also works with survey files). You’ll need these key fields:
- RecordID
- ISO
- Age (in 5 year groups)
- Gender
- Target (to denote your segments)
- Address – Can be either:
- Suburb/Town format: Suburb, Postcode, Address Type (House or Unit)
- Full Address format: Street address
- Upload and select: Drag and drop your file into Quick Append, then select which Human Insights data packs you want to add to your profiling report.
- Receive your report: Your comprehensive profiling package is available for download in under five minutes.
What you can do with it
Deep segment understanding
Add behavioural and psychographic layers to segments that you have built from transactional and demographic data. See how your segments differ from each other and from your overall customer base across 700+ whole-of-life measures. For instance, discover that your high-value segment doesn’t just spend more – 7.2% are motivated by achievement (versus 5.1% in your overall base), 12.3% are anxious about work-life balance, and 18.5% consume news via podcasts.
Market sizing beyond demographics
Quantify addressable markets for groups of people who share similar characteristics. How many Australians match your best customer’s motivational profile? What’s the market size for people with a particular cultural background? What percent of your customer base uses TikTok? The database profiling and population benchmarking gives you these numbers.
Activation with geoTribes Segments
Once you’ve identified an audience you want to target, for example purchasers of a particular product, find which geoTribes over-index in that audience via the Excel Profile Report. Your agency can use these geoTribes to build digital and OOH campaigns, turning your customer insights directly into addressable audiences without additional data matching or integration work.
AI-powered insights
Upload the AI-ready tab-delimited text file into (Claude, ChatGPT, or your preferred AI tool) to unlock new ways of working with customer data:
- Rapid interrogation: Ask questions across segments and get instant answers about patterns and differences
- Pen portraits and personas: Generate rich, narrative profiles of each segment
- Messaging development: Explore messaging themes tailored to segment motivations and anxieties
- Interactive personas: Turn segment profiles into agentic personas you can talk to – imagine asking your “Premium Buyers” segment what they think of a new product proposition or how they’d describe their path to purchase
Get Started
Extended Database Profiling is available now in geoTribes Quick Append.
To create your first profile:
- Prepare a sample of your customer file.
- Drag and drop your file in.
- Select your preferred Human Insights data packs
- Receive your profiling package in ~5 minutes
Looking for a high-impact AI customer analytics project? We’d love to help you turn your custom segments into simulated agentic buyers. Reach us at support@geotribes.com with feedback or questions.
Ready to profile your customer segments?
Contact support@geotribes.com