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When 15 geoTribes Are Too Many, Here’s How to Group Them Into a Smaller Number of Segments
One of the main benefits of the 15 level geoTribes Segmentation Scheme is its compact number of segments relative to other geodemographic schemes like Mosaic and Helix. This in conjunction with the readily recognizable segment descriptions, deep supporting documentation and geospatial, digital and database campaign activation options, makes geoTribes segments… Read More
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What is Sydney’s Most Sustainable Suburb?
The answer to this question very much depends on what we mean by “sustainable”. Factor analysis of RDA’s recent Human Motivations and Sustainability Survey has shown us that there are three different approaches to sustainability, being; 1. Environmental Concern – This is the belief that climate change is the most… Read More
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Eyeota Enhances Reach and Targeting Precision for Leading Australian Market Research Brand
Eyeota Onboarding achieves a 87% match rate to deliver RDA Research addressable audiences for digital targeting of programmatic display, mobile and social channels. The Client RDA Research is a data company that provides actionable consumer intelligence to help businesses inform decision making and growth strategies. The Challenge RDA Research wanted… Read More
