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Census 2021: Our Update of the geoTribes Culture Dimension Shows Substantial Shifts in the Geographic Dispersion of Australia’s Multicultural Communities
With the initial release of the Australian Bureau of Statistics (ABS) 2021 Census Data, RDA has updated its geoTribes Culture Dimension, showing substantial shifts in the geographic dispersion of Australia’s increasingly multicultural population. The geoTribes Cultural Dimension encapsulates the primary cultural driver of the neighbourhoods that people live in, rather… Read More
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geoTribes Motivations – Why Your Customers Do The Things They Do
Append values-based motivations to customer records in your analytics server, CRM system or marketing cloud and really get to know your customers. Click here for a quick demo of how the profiling works. Nowadays, we know a lot about what our customers do with us, where they do it and… Read More
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geoTribes Living Insights: Market Research Insights Appended To First Party Data – On Demand!
Without a doubt, insights from market research surveys and Government microdata have the potential to make a great contribution to our understanding of customer motivations and behaviour. However, because these insights are held in presentation reports and stand-alone survey respondent databases, they generally have not been readily appended to first-party… Read More
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When 15 geoTribes Are Too Many, Here’s How to Group Them Into a Smaller Number of Segments
One of the main benefits of the 15 level geoTribes Segmentation Scheme is its compact number of segments relative to other geodemographic schemes like Mosaic and Helix. This in conjunction with the readily recognizable segment descriptions, deep supporting documentation and geospatial, digital and database campaign activation options, makes geoTribes segments… Read More
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What is Sydney’s Most Sustainable Suburb?
The answer to this question very much depends on what we mean by “sustainable”. Factor analysis of RDA’s recent Human Motivations and Sustainability Survey has shown us that there are three different approaches to sustainability, being; 1. Environmental Concern – This is the belief that climate change is the most… Read More
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Eyeota Enhances Reach and Targeting Precision for Leading Australian Market Research Brand
Eyeota Onboarding achieves a 87% match rate to deliver RDA Research addressable audiences for digital targeting of programmatic display, mobile and social channels. The Client RDA Research is a data company that provides actionable consumer intelligence to help businesses inform decision making and growth strategies. The Challenge RDA Research wanted… Read More
