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You are What You Drive – geoTribes Data Reveals Distinctive Motor Vehicle Preferences
Australia’s motor vehicle landscape is undergoing important shifts, as the rise of EV’s continues alongside the likes of SUVs and Australian classics such as Holden exit the market. This highlights the need for up to date and accurate data on consumers preference for their next vehicle purchase. To help answer… Read More
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Household and Person Economics Data Updated in the geoTribes Explorer, Quick Append and Living Insights Websites.
With rising inflation and interest rates in the Australian retail finance market, the need for accurate targeting of financial capacity has become a crucial concern for market analysis and media targeting. With this in mind, RDA is pleased to announce an upgrade to its Household and Person Economics data in the… Read More
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geoTribes Data Enhancement Now Available on Snowflake!
geoTribes is on a Mission to Empower Customer Analytics in Snowflake with the Best Insights from Market Research & Government Microdata. We’re Humanising Customer Analytics With Rich Consumer Insights. The following shows how geoTribes Data Enhancement on Snowflake could work for you. Read More
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Census 2021: Our Update of the geoTribes Culture Dimension Shows Substantial Shifts in the Geographic Dispersion of Australia’s Multicultural Communities
With the initial release of the Australian Bureau of Statistics (ABS) 2021 Census Data, RDA has updated its geoTribes Culture Dimension, showing substantial shifts in the geographic dispersion of Australia’s increasingly multicultural population. The geoTribes Cultural Dimension encapsulates the primary cultural driver of the neighbourhoods that people live in, rather… Read More
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geoTribes Motivations – Why Your Customers Do The Things They Do
Append values-based motivations to customer records in your analytics server, CRM system or marketing cloud and really get to know your customers. Click here for a quick demo of how the profiling works. Nowadays, we know a lot about what our customers do with us, where they do it and… Read More
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geoTribes Living Insights: Market Research Insights Appended To First Party Data – On Demand!
Without a doubt, insights from market research surveys and Government microdata have the potential to make a great contribution to our understanding of customer motivations and behaviour. However, because these insights are held in presentation reports and stand-alone survey respondent databases, they generally have not been readily appended to first-party… Read More
