Tag: geoTribes
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With AI, purpose-built strategic customer segmentation schemes are even more important and geoTribes is helping to realise their full potential
Summary RDA, the company behind the geoTribes Platform, has been supplying custom corporate segmentation schemes for more than fifteen years. Its work spans the standard 15-level geoTribes segmentation, customised architectures that are purpose-built to the individual needs of particular corporate clients and a projection framework that allows segmentations built by in-house teams, research agencies and…
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Synthetic Personas: How AI is Realising the Full Potential of Consumer Segmentation
Segment-grounded synthetic personas deliver integration, analysis and activation while eliminating the need for humans to build detailed segment knowledge. Reading time: 8 mins Summary Agentic research using synthetic personas is poised to have a significant role in the consumer research ecosystem. It is not a replacement for primary research. It’s an investigative and ideation tool:…
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Why One Nation Is Polling at 25%: Mimetic Theory and Australian Immigration Politics as Revealed by Claude Opus Analysis and geoTribes Segmentation
Reading time: 15-18 minutes | Audience: Political and corporate strategists, market researchers, consumer insight analysts, campaign planners Summary One Nation’s primary vote has surged to 25-27% (January-February 2026). One Nation campaigns explicitly on reducing immigration, so its rise correlates directly with increasing anti-immigrant sentiment. The question this analysis addresses is not why One Nation benefits…
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Applying Behavioural Science Through AI with geoTribes: Localisation, Context and Activation
Reading time: 10 minutes | Audience: Consumer analysts applying behavioural science through AI Summary Claude Opus contains 130+ behavioural science frameworks applicable to consumer decision-making. Applied without segment data, the theory remains generic. The geoTribes Intelligence MCP provides localisation – grounding behavioural theory in empirical data for 15 defined Australian consumer segments. Quick Append extends…
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Benchmark customer segments across 700+ Human Insights measures in minutes
Ever wondered how your customer segments compare to the broader population on motivations, lifestyle, or media habits? We’ve just released Extended Database Profiling – a capability that benchmarks your customer segments across 700+ Human Insights measures and delivers results in a format designed for both traditional analysis and AI exploration.
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ASK LESS. KNOW MORE. Getting Extra Value from Your Market Research Surveys Through Data Enrichment
Market researchers and insights professionals face a persistent challenge: stakeholders want deeper, more actionable insights, but longer surveys lead to respondent fatigue, higher dropout rates, and degraded data quality. The traditional trade-off between comprehensive profiling and survey efficiency seems unavoidable. What if you could ask less and know more? The Real Cost of Long Surveys…