Category: RDA Announcement
-
Benchmark customer segments across 700+ Human Insights measures in minutes
Ever wondered how your customer segments compare to the broader population on motivations, lifestyle, or media habits? We’ve just released Extended Database Profiling – a capability that benchmarks your customer segments across 700+ Human Insights measures and delivers results in a format designed for both traditional analysis and AI exploration.
-
2025 Motor Vehicles Update: Mapping Australia’s Changing Market
Australia’s motor vehicle market is changing rapidly, with electric vehicles and SUVs rising in popularity, while sedans and wagons continuing to fall out of favour with consumers. To capture these trends, we have updated our motor vehicle propensity data pack by applying advanced statistical techniques and machine learning to the 2025 Road Vehicles report provided…
-
geoTribes Intelligence: AI-Enhanced Customer Analytics for Enterprise LLM Systems
RDA Research announces the release of geoTribes Intelligence, an MCP (Model Context Protocol) server that provides deep human insights context to enhance AI customer analytics within enterprise LLM environments including Claude, ChatGPT, and Microsoft Copilot. geoTribes Intelligence addresses the fundamental limitation of traditional customer personas – their disconnection from contextual inputs and implementation pathways. The…
-
Introducing the New geoSmart Segments
Since the release of the 2021 Australian Census last year, we’ve been focused on updating the geoSmart Segments to account for the new census geography (SA1) and the shifts in demographics unfolding across Australia. We’re now pleased to announce the release of the updated geoSmart Segmentation Scheme. This is the seventh version of geoSmart Segments…
-
geoTribes Living Insights: Market Research Insights Appended To First Party Data – On Demand!
Without a doubt, insights from market research surveys and Government microdata have the potential to make a great contribution to our understanding of customer motivations and behaviour. However, because these insights are held in presentation reports and stand-alone survey respondent databases, they generally have not been readily appended to first-party databases. At the same time…
-
Eyeota Enhances Reach and Targeting Precision for Leading Australian Market Research Brand
Eyeota Onboarding achieves a 87% match rate to deliver RDA Research addressable audiences for digital targeting of programmatic display, mobile and social channels. The Client RDA Research is a data company that provides actionable consumer intelligence to help businesses inform decision making and growth strategies. The Challenge RDA Research wanted to make its unique consumer…