Introducing the New geoSmart Segments
Since the release of the 2021 Australian Census last year, we’ve been focused on updating the geoSmart Segments to account for the new census geography (SA1) and the shifts in…
Blog
Category: RDA Announcement
geoTribes Living Insights: Market Research Insights Appended To First Party Data – On Demand!
Without a doubt, insights from market research surveys and Government microdata have the potential to make a great contribution to our understanding of customer motivations and behaviour. However, because these…
DBM Atlas Partners with RDA to Offer Access to Financial Market Data
AUSTRALIA – Financial insights consultancy DBM Atlas has announced a partnership with RDA Research to offer access to data for marketing, media and insights professionals. DBM Atlas is the flagship…
Eyeota Enhances Reach and Targeting Precision for Leading Australian Market Research Brand
Eyeota Onboarding achieves a 87% match rate to deliver RDA Research addressable audiences for digital targeting of programmatic display, mobile and social channels. The Client RDA Research is a data…
COVID-19 and the Demographics of Demand in Sydney’s Property Market
Despite a 15% decline in prices during an 18 month downturn, the Sydney property market was seeing a strong increase at the beginning of 2020, being on track to have…
Preppies of the USA
Although now a universal term, the concept of a ‘Preppie’ originates from a distinct youth subculture within the elite of the North Eastern United States. Strongly associated with established Ivy…