Category: geoSmart
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Synthetic Personas: How AI is Realising the Full Potential of Consumer Segmentation
Segment-grounded synthetic personas deliver integration, analysis and activation while eliminating the need for humans to build detailed segment knowledge. Reading time: 8 mins Summary Agentic research using synthetic personas is poised to have a significant role in the consumer research ecosystem. It is not a replacement for primary research. It’s an investigative and ideation tool:…
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Applying Behavioural Science Through AI with geoTribes: Localisation, Context and Activation
Reading time: 10 minutes | Audience: Consumer analysts applying behavioural science through AI Summary Claude Opus contains 130+ behavioural science frameworks applicable to consumer decision-making. Applied without segment data, the theory remains generic. The geoTribes Intelligence MCP provides localisation – grounding behavioural theory in empirical data for 15 defined Australian consumer segments. Quick Append extends…
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Introducing the New geoSmart Segments
Since the release of the 2021 Australian Census last year, we’ve been focused on updating the geoSmart Segments to account for the new census geography (SA1) and the shifts in demographics unfolding across Australia. We’re now pleased to announce the release of the updated geoSmart Segmentation Scheme. This is the seventh version of geoSmart Segments…
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Eyeota Enhances Reach and Targeting Precision for Leading Australian Market Research Brand
Eyeota Onboarding achieves a 87% match rate to deliver RDA Research addressable audiences for digital targeting of programmatic display, mobile and social channels. The Client RDA Research is a data company that provides actionable consumer intelligence to help businesses inform decision making and growth strategies. The Challenge RDA Research wanted to make its unique consumer…