Category: Market Data
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2025 Motor Vehicles Update: Mapping Australia’s Changing Market
Australia’s motor vehicle market is changing rapidly, with electric vehicles and SUVs rising in popularity, while sedans and wagons continuing to fall out of favour with consumers. To capture these trends, we have updated our motor vehicle propensity data pack by applying advanced statistical techniques and machine learning to the 2025 Road Vehicles report provided…
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Deconstructing Australia’s Population Growth: 2021-2024
While Australia’s population growth attracts significant public attention, local-level data reveals a more complex picture than national figures suggest. Every year, the Australian Bureau of Statistics (ABS) releases the Estimated Resident Population (ERP) data, providing a detailed snapshot of population changes across the nation. By combining the yearly ERP reports from 2021 to 2024 and…
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You are What You Drive – geoTribes Data Reveals Distinctive Motor Vehicle Preferences
Australia’s motor vehicle landscape is undergoing important shifts, as the rise of EV’s continues alongside the likes of SUVs and Australian classics such as Holden exit the market. This highlights the need for up to date and accurate data on consumers preference for their next vehicle purchase. To help answer questions on this, RDA is…
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Household and Person Economics Data Updated in the geoTribes Explorer, Quick Append and Living Insights Websites.
With rising inflation and interest rates in the Australian retail finance market, the need for accurate targeting of financial capacity has become a crucial concern for market analysis and media targeting. With this in mind, RDA is pleased to announce an upgrade to its Household and Person Economics data in the geoTribes Explorer, Quick Append and…
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Census 2021: Our Update of the geoTribes Culture Dimension Shows Substantial Shifts in the Geographic Dispersion of Australia’s Multicultural Communities
With the initial release of the Australian Bureau of Statistics (ABS) 2021 Census Data, RDA has updated its geoTribes Culture Dimension, showing substantial shifts in the geographic dispersion of Australia’s increasingly multicultural population. The geoTribes Cultural Dimension encapsulates the primary cultural driver of the neighbourhoods that people live in, rather than the people themselves. As…
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What is Sydney’s Most Sustainable Suburb?
The answer to this question very much depends on what we mean by “sustainable”. Factor analysis of RDA’s recent Human Motivations and Sustainability Survey has shown us that there are three different approaches to sustainability, being; 1. Environmental Concern – This is the belief that climate change is the most important threat we face today…