Category: Insights
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Australia Today: The shape of cultural diversity, why it matters for marketers, and how geoTribes tools can help evidence-based decision-making.
Reading time: 12-14 minutes | Audience: Insight managers, brand strategists, segmentation owners, marketing directors and category heads in consumer-facing organisations Summary Australia’s premium and growth markets are being reshaped by specific migrant-origin cohorts, each concentrated in particular local catchments. Marketing strategy now needs cultural measurement at customer-base and trade-area level to optimise positioning with these…
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Why One Nation Is Polling at 25%: Mimetic Theory and Australian Immigration Politics as Revealed by Claude Opus Analysis and geoTribes Segmentation
Reading time: 15-18 minutes | Audience: Political and corporate strategists, market researchers, consumer insight analysts, campaign planners Summary One Nation’s primary vote has surged to 25-27% (January-February 2026). One Nation campaigns explicitly on reducing immigration, so its rise correlates directly with increasing anti-immigrant sentiment. The question this analysis addresses is not why One Nation benefits…
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2025 Motor Vehicles Update: Mapping Australia’s Changing Market
Australia’s motor vehicle market is changing rapidly, with electric vehicles and SUVs rising in popularity, while sedans and wagons continuing to fall out of favour with consumers. To capture these trends, we have updated our motor vehicle propensity data pack by applying advanced statistical techniques and machine learning to the 2025 Road Vehicles report provided…
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Deconstructing Australia’s Population Growth: 2021-2024
While Australia’s population growth attracts significant public attention, local-level data reveals a more complex picture than national figures suggest. Every year, the Australian Bureau of Statistics (ABS) releases the Estimated Resident Population (ERP) data, providing a detailed snapshot of population changes across the nation. By combining the yearly ERP reports from 2021 to 2024 and…
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geoTribes Living Insights: Market Research Insights Appended To First Party Data – On Demand!
Without a doubt, insights from market research surveys and Government microdata have the potential to make a great contribution to our understanding of customer motivations and behaviour. However, because these insights are held in presentation reports and stand-alone survey respondent databases, they generally have not been readily appended to first-party databases. At the same time…
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What is Sydney’s Most Sustainable Suburb?
The answer to this question very much depends on what we mean by “sustainable”. Factor analysis of RDA’s recent Human Motivations and Sustainability Survey has shown us that there are three different approaches to sustainability, being; 1. Environmental Concern – This is the belief that climate change is the most important threat we face today…