Introducing the New geoSmart Segments
Since the release of the 2021 Australian Census last year, we’ve been focused on updating the geoSmart Segments to account for the new census geography (SA1) and the shifts in…
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Category: geoSmart
Eyeota Enhances Reach and Targeting Precision for Leading Australian Market Research Brand
Eyeota Onboarding achieves a 87% match rate to deliver RDA Research addressable audiences for digital targeting of programmatic display, mobile and social channels. The Client RDA Research is a data…
COVID-19 and the Demographics of Demand in Sydney’s Property Market
Despite a 15% decline in prices during an 18 month downturn, the Sydney property market was seeing a strong increase at the beginning of 2020, being on track to have…
Introducing RDA’s New geoSmart Segmentation Scheme
RDA is pleased to announce the release of its updated geoSmart segmentation scheme. This is the sixth version of geoSmart that we have built since our first model in 1990.…