Introducing the New geoSmart Segments
Since the release of the 2021 Australian Census last year, we’ve been focused on updating the geoSmart Segments to account for the new census geography (SA1) and the shifts in…
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Category: Explorer
You are What You Drive – geoTribes Data Reveals Distinctive Motor Vehicle Preferences
Australia’s motor vehicle landscape is undergoing important shifts, as the rise of EV’s continues alongside the likes of SUVs and Australian classics such as Holden exit the market. This highlights…
Census 2021: Our Update of the geoTribes Culture Dimension Shows Substantial Shifts in the Geographic Dispersion of Australia’s Multicultural Communities
With the initial release of the Australian Bureau of Statistics (ABS) 2021 Census Data, RDA has updated its geoTribes Culture Dimension, showing substantial shifts in the geographic dispersion of Australia’s…
Mental Health During the COVID-19 Lockdown
The COVID-19 Pandemic is reshaping the landscape of mental health across Australia, with an emerging economic downturn and continuing lockdown putting immense pressure on people’s day-to-day lives. Already, compared to…
RDA Releases NHS-Based Health & Wellness Data for the geoTribes Explorer
Like most of the developed world, Australia is transitioning to a significantly older population to the point where one in seven people are now aged 65 and over. This rate…
Motor Vehicle Demand Data Updated in the geoTribes Explorer
With demand slowing in the Australian automotive market, the need for accurate targeting of marketing resources has become even more critical. With this in mind, RDA is pleased to announce an upgrade…