Tag: Living Insights
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With AI, strategic customer segmentation is even more important and geoTribes is helping to realise its full potential
Summary RDA, the company behind the geoTribes Platform, has been supplying enterprise segmentation for more than fifteen years. Its work spans the standard 15-level geoTribes architecture (the segmentation structure), custom architectures built to individual client briefs and a framework (the technical infrastructure) that allows segmentations built by in-house teams, research agencies and other partners to…
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Synthetic Personas: How AI is Realising the Full Potential of Consumer Segmentation
Segment-grounded synthetic personas deliver integration, analysis and activation while eliminating the need for humans to build detailed segment knowledge. Reading time: 8 mins Summary Agentic research using synthetic personas is poised to have a significant role in the consumer research ecosystem. It is not a replacement for primary research. It’s an investigative and ideation tool:…
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Applying Behavioural Science Through AI with geoTribes: Localisation, Context and Activation
Reading time: 10 minutes | Audience: Consumer analysts applying behavioural science through AI Summary Claude Opus contains 130+ behavioural science frameworks applicable to consumer decision-making. Applied without segment data, the theory remains generic. The geoTribes Intelligence MCP provides localisation – grounding behavioural theory in empirical data for 15 defined Australian consumer segments. Quick Append extends…
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Introducing the New geoSmart Segments
Since the release of the 2021 Australian Census last year, we’ve been focused on updating the geoSmart Segments to account for the new census geography (SA1) and the shifts in demographics unfolding across Australia. We’re now pleased to announce the release of the updated geoSmart Segmentation Scheme. This is the seventh version of geoSmart Segments…
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geoTribes Living Insights: Market Research Insights Appended To First Party Data – On Demand!
Without a doubt, insights from market research surveys and Government microdata have the potential to make a great contribution to our understanding of customer motivations and behaviour. However, because these insights are held in presentation reports and stand-alone survey respondent databases, they generally have not been readily appended to first-party databases. At the same time…