Category: geoTribes
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geoTribes Motivations – Why Your Customers Do The Things They Do
Append values-based motivations to customer records in your analytics server, CRM system or marketing cloud and really get to know your customers. Click here for a quick demo of how the profiling works. Nowadays, we know a lot about what our customers do with us, where they do it and what it’s worth, but rarely…
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When 15 geoTribes Are Too Many, Here’s How to Group Them Into a Smaller Number of Segments
One of the main benefits of the 15 level geoTribes Segmentation Scheme is its compact number of segments relative to other geodemographic schemes like Mosaic and Helix. This in conjunction with the readily recognizable segment descriptions, deep supporting documentation and geospatial, digital and database campaign activation options, makes geoTribes segments a popular choice for survey…
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Eyeota Enhances Reach and Targeting Precision for Leading Australian Market Research Brand
Eyeota Onboarding achieves a 87% match rate to deliver RDA Research addressable audiences for digital targeting of programmatic display, mobile and social channels. The Client RDA Research is a data company that provides actionable consumer intelligence to help businesses inform decision making and growth strategies. The Challenge RDA Research wanted to make its unique consumer…