Introducing the New geoSmart Segments
Since the release of the 2021 Australian Census last year, we’ve been focused on updating the geoSmart Segments to account for the new census geography (SA1) and the shifts in…
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You are What You Drive – geoTribes Data Reveals Distinctive Motor Vehicle Preferences
Australia’s motor vehicle landscape is undergoing important shifts, as the rise of EV’s continues alongside the likes of SUVs and Australian classics such as Holden exit the market. This highlights…
Household and Person Economics Data Updated in the geoTribes Explorer, Quick Append and Living Insights Websites.
With rising inflation and interest rates in the Australian retail finance market, the need for accurate targeting of financial capacity has become a crucial concern for market analysis and media…
geoTribes Data Enhancement Now Available on Snowflake!
geoTribes is on a Mission to Empower Customer Analytics in Snowflake with the Best Insights from Market Research & Government Microdata. We’re Humanising Customer Analytics With Rich Consumer Insights. The…
Census 2021: Our Update of the geoTribes Culture Dimension Shows Substantial Shifts in the Geographic Dispersion of Australia’s Multicultural Communities
With the initial release of the Australian Bureau of Statistics (ABS) 2021 Census Data, RDA has updated its geoTribes Culture Dimension, showing substantial shifts in the geographic dispersion of Australia’s…
geoTribes Motivations – Why Your Customers Do The Things They Do
Append values-based motivations to customer records in your analytics server, CRM system or marketing cloud and really get to know your customers. Click here for a quick demo of how…