Tag: multicultural marketing
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Australia Today: The shape of cultural diversity, why it matters for marketers, and how geoTribes tools can help evidence-based decision-making.
Reading time: 12-14 minutes | Audience: Insight managers, brand strategists, segmentation owners, marketing directors and category heads in consumer-facing organisations Summary Australia’s premium and growth markets are being reshaped by specific migrant-origin cohorts, each concentrated in particular local catchments. Marketing strategy now needs cultural measurement at customer-base and trade-area level to optimise positioning with these…