Tag: RDA Announcement
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2025 Motor Vehicles Update: Mapping Australia’s Changing Market
Australia’s motor vehicle market is changing rapidly, with electric vehicles and SUVs rising in popularity, while sedans and wagons continuing to fall out of favour with consumers. To capture these trends, we have updated our motor vehicle propensity data pack by applying advanced statistical techniques and machine learning to the 2025 Road Vehicles report provided…
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Introducing the New geoSmart Segments
Since the release of the 2021 Australian Census last year, we’ve been focused on updating the geoSmart Segments to account for the new census geography (SA1) and the shifts in demographics unfolding across Australia. We’re now pleased to announce the release of the updated geoSmart Segmentation Scheme. This is the seventh version of geoSmart Segments…