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ASK LESS. KNOW MORE. Getting Extra Value from Your Market Research Surveys Through Data Enrichment
Market researchers and insights professionals face a persistent challenge: stakeholders want deeper, more actionable insights, but longer surveys lead to respondent fatigue, higher dropout rates, and degraded data quality. The traditional trade-off between comprehensive profiling and survey efficiency seems unavoidable. What if you could ask less and know more? The… Read More
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Deconstructing Australia’s Population Growth: 2021-2024
While Australia’s population growth attracts significant public attention, local-level data reveals a more complex picture than national figures suggest. Every year, the Australian Bureau of Statistics (ABS) releases the Estimated Resident Population (ERP) data, providing a detailed snapshot of population changes across the nation. By combining the yearly ERP reports… Read More
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Introducing the New geoSmart Segments
Since the release of the 2021 Australian Census last year, we’ve been focused on updating the geoSmart Segments to account for the new census geography (SA1) and the shifts in demographics unfolding across Australia. We’re now pleased to announce the release of the updated geoSmart Segmentation Scheme. This is the… Read More
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You are What You Drive – geoTribes Data Reveals Distinctive Motor Vehicle Preferences
Australia’s motor vehicle landscape is undergoing important shifts, as the rise of EV’s continues alongside the likes of SUVs and Australian classics such as Holden exit the market. This highlights the need for up to date and accurate data on consumers preference for their next vehicle purchase. To help answer… Read More
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Household and Person Economics Data Updated in the geoTribes Explorer, Quick Append and Living Insights Websites.
With rising inflation and interest rates in the Australian retail finance market, the need for accurate targeting of financial capacity has become a crucial concern for market analysis and media targeting. With this in mind, RDA is pleased to announce an upgrade to its Household and Person Economics data in the… Read More
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geoTribes Data Enhancement Now Available on Snowflake!
geoTribes is on a Mission to Empower Customer Analytics in Snowflake with the Best Insights from Market Research & Government Microdata. We’re Humanising Customer Analytics With Rich Consumer Insights. The following shows how geoTribes Data Enhancement on Snowflake could work for you. Read More
